PRIVACY POLICY

Our pledge

Your privacy is of utmost importance to us. We are committed to safeguarding the privacy of individuals with respect to personal data. We therefore make sure that our policies and practices in relation to the collection, use, retention, transfer and access of personal data comply with the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) under the laws of the Hong Kong Special Administrative Region.

Collection of personally identifiable information

When you visit our website(s), we will record your visit only and will not collect any personally identifiable information (i.e. information that is about you and identifies you) unless otherwise stated. Any cookies used in any part of our website will not be deployed for collecting personally identifiable information.

For your information, cookies are small computer files that can be stored in your computer for the purposes of obtaining configuration information and analyzing viewing habits. Cookies cannot be used to get data from your hard drive, to get your e-mail address or to get private information about you. They can save you from registering again when re-visiting a website and are commonly used to track your preferences in relation to the subject matter of the website. You may refuse to accept cookies by modifying the relevant Internet options or browsing preferences of your computer. But you may not then be able to utilize or activate certain available functions in our websites.

Types of personally identifiable information collected

At times, you may be required to give personally identifiable information including, but not limited to, your name, gender, age, identity document number, telephone number, fax number, home address, e-mail address, credit card information, bank account number, education level, occupation, household income, interests and favorite activities etc. Refusal to provide such information may deny you access to certain parts of our website, or may render us unable to handle any application or request you are making. If you are under the age of 18, consent from your parent or guardian is required before you give us any personally identifiable information.

Disclosure of information

If you have given us personally identifiable information, you may receive from us or from our affiliated companies from time to time telephone calls, SMS (Short Message Service), e-mail and direct mailings containing promotional materials. If you do not want to receive them, please write to our Data Protection Officer. You may be asked to indicate your preference before signing up for any of our services.

Normally, we may share your information with, or transfer it to, Hutchison Whampoa Ltd and priceline.com Incorporated, plus their subsidiaries and affiliated companies. For details, please refer to our personal information collection statement below. If you do not want to have your information disclosed to any third party, please write to our Data Protection Officer.

Access to and correction of information

In your dealings with us, we retain records of your online transactions for auditing purposes. Our general policy is to retain the information for a reasonable period. We do not offer online facilities for you to delete personal data held by us.

However, if you want to access and/or correct personally identifiable information that you have given us via Internet, you may write to our Data Protection Officer. We may charge you a reasonable fee for each successful access. However, such a fee will be waived if the access is necessary to make a genuine and reasonable correction.

Security

All personal data you provide to us is secured on our website with restricted access by authorized personnel only. Our online registration process uses current Internet security methods and technologies links for data transmission. This protects your data by encrypting it in a secure format to ensure that privacy is maintained.

Please note that this statement may be amended from time to time without prior notice. You are advised to check it on a regular basis.

Personal information collection statement

As a user of Priceline, it may be necessary for you to provide us with your personal information (Personal Data) when you apply to us and/or continue to subscribe with us for a service and/or product (Services). If your Personal Data is incomplete or incorrect, we may not be able to provide or continue to provide the Services to you.

We will keep your Personal Data in a secure environment and keep it confidential at all times. Your Personal Data is kept for our records and to make it easier for you to use our service on return visits. Our policies and practices in respect to the collection, use, retention, disclosure, transfer, security and access of Personal Data will be in accordance with the laws of the Hong Kong Special Administrative Region and are as set out in this policy statement.

You agree that your Personal Data provided by you to us may be used and retained by us for the following purposes, and for other purposes as shall be agreed between you and us or required by law from time to time :

You further agree that we may disclose and transfer (whether in Hong Kong or abroad) to our agents, contractors, any telecommunications operators, any third-party collection agencies, any credit reference agencies, any security agencies, any credit providers, banks, financial institutions, any other persons under a duty of confidentiality to us and any of our actual or proposed assignees or transferees of our rights with respect to you — to use, disclose, hold, process, retain or transfer such Personal Data for the purposes mentioned above.

In addition, in accordance with your agreement with us, we may disclose and transfer your Personal Data (whether in Hong Kong or abroad) to any company within Hutchison Whampoa Ltd, priceline.com Incorporated, their subsidiaries and any company in which the same has an interest (Associated Parties). We may also include that Personal Data in one or more databases held by us or the Associated Parties (which may contain other information collected by us or the Associated Parties for the marketing of goods and/or services by us and/or the Associated Parties and for the performance of procedures for comparing Personal Data with other information supplied by you to us and/or the Associated Parties for the above purposes). If you do not wish to receive marketing information from us with respect to goods and/or services not related to or in connection with the Services, or for us to disclose, transfer or use your Personal Data for the purposes as set out in this paragraph, please write to us at the address below quoting your name, address and account number(s).

Under and in accordance with the laws of the Hong Kong Special Administrative Region, you have the right to:

We may amend the privacy policy, from time to time, without prior notice.

In accordance with the Personal Data (Privacy) Ordinance, we have the right to charge a reasonable fee for the processing of any Personal Data access request. All requests for access to or correction of Personal Data or information regarding policies and practices and types of Personal Data held should be made in writing and addressed to :